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Case Studies

Though our design and production work is of the highest quality, Active Imagination truly excels at developing programs and strategies to meet clients’ specific needs and fulfill their goals. These case studies show how Active Imagination combined the skills and talents of the AI team with a strategic plan to achieve our clients’ goals.


More detailed versions of these case studies, including information on how the BrandStory Process worked for these clients is available. Please contact us for more information.

Emergency Health Centre
The Emergency Health Centre at Willowbrook, a soon-to-be-developed, physician-owned, free-standing emergency room in northwest Houston, needed to differentiate itself from its competition and build a strong and recognized brand within the community. Given Active Imagination’s award-winning work within the healthcare industry, Emergency Health Centre (initially named Emergency Diagnostic and Imaging Centers) entrusted Active Imagination with creating a name, logo, Web site, marketing plan and brand strategy that would establish the Centre as the most desirable provider of emergency medical care in the surrounding area...
Global Healthcare Alliance
Global Healthcare Alliance, a Houston-based business service provider of medical billing services for healthcare providers and claims processing software for healthcare payors was ready to expand. The company had worked with a select group of clients for more than twenty years, but after winning several prestigious technology awards, the time was right to tap into both the regional and national market. Understanding the challenges associated with such an enormous undertaking, Global Healthcare Alliance asked Active Imagination to spearhead its rebranding effort...
Memorial Hermann Healthcare System
Memorial Hermann Healthcare System is a sponsor of the Toyota Center and the teams that play there, including the Houston Rockets, Comets and Aeros. In order to get the most out of their sponsorship, Memorial Hermann needed to find a way to create a strong, recognizable and memorable presence in the Toyota Center...
U.S. Physical Therapy
U.S. Physical Therapy’s brand, reputation and business had suffered under an unsuccessful effort to move away from the company’s unique “partnership” model to a more standard, corporate-based model. After abandoning the new model and returning to the idea of partnership, USPT turned to Active Imagination to rehabilitate its image and reconnect with the company's core audience...
HealthTronics manufactures the OssaTron, an FDA-approved device for the non-surgical treatment of chronic heel and elbow pain using high-energy shockwaves. Sending OssaTron trainers to physicians’ offices throughout the U.S. proved costly, so HealthTronics turned to Active Imagination for a simpler, more cost-effective training method...