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In the NewsActive Imagination's award-winning design, marketing and branding services are getting noticed.
Adam Nisenson Answers: What Do Freestanding Emergency Rooms Have to Do with You? Houston Business Journal April 11, 2008 Q: How is the boom of freestanding emergency clinics in Houston affecting traditional hospitals, patients and the industry in general? Adam Nisenson, Co-founder, Active Imagination, a marketing firm specializing in health care and sports branding Adam Nisenson Spotlighted in a Recent Issue of HOW Magazine Generationally Speaking September 5, 2007 As the future of marketing to Baby Boomers changes, so does the future of marketing to Generation Y. Both these consumer sectors are not only consuming more than other sectors, but are rapidly becoming more difficult to reach. A recent HOW magazine article, Generationally Speaking, evaluates this dilemma for marketers and points out the little known differences and similarities these two sectors have. Active Imagination’s owner, Adam Nisenson, imparts his knowledge of marketing to Gen Y by telling of his experience branding the inaugural Dew Action Sports Tour. A.I. Designed Discovery Green Web Site Launched www.discoverygreen.com Only In Houston October 18, 2006 The Houston Downtown Park Conservancy and Active Imagination Inc. have teamed up to launch the interactive Web site for Houston’s new Discovery Green Park. Schipul – The Web Marketing Company’s Tendenci Membership Management Software was honored to have been chosen as the driving force behind the Discovery Green Web site (www.discoverygreen.com). The Odyssey of Naming a New Park The Downtown Space's Moniker - to be Revealed Monday - is one of `Exploration' Houston Chronicle October 15, 2006 The explorer archetype is a powerful theme in classical literature, from Odysseus' quest to find his way home in Homer's Odyssey to the narrator's search for spiritual revelation in Dante's ``Divine Comedy.'' These ideas might seem a bit high-concept for choosing the name of a 12-acre park in downtown Houston, but the people developing the park were determined to select a "brand" that would help forge a strong connection between the park and the community. Team Baby scores major licensing deals Houston Business Journal July 11, 2006 Children's sports production company Team Baby Entertainment has secured licensing agreements with top professional leagues in a move planned to fuel the company's expansion plans. Be creative in making your company a place where it is fun to work Houston Business Journal October 15, 2004 Active Imagination Inc., a Houston-based sports marketing and creative design firm, has been selected to provide graphic design support for the kick-off event for the Spanish-language sports network, ESPN Deportes. Nisenson makes mark in community service Houston Chronicle August 12, 2004 "I first began doing pro bono work because it was good for generating more business, but I found I got such satisfaction from helping these great causes." -Adam Nisenson Active Imagination Hooked On the Hooks Caller-Tmes / cchooks.com May 11, 2004 Even after Adam Nisenson was advised to quit his high school basketball team, he didn't lose his passion for sports. He blended his love for art with sports and designs calendars, tickets and banners drawing fans into Astros, Rockets and Texans events and, now, brochures and billboards for upcoming Hooks games. Video Games Design and video production firm Active Imagination got it right on the first take Houston Business Journal April 19, 2004 Once a visitor gets past the fortress-like entrance to the warehouse offices of Active Imagination Inc., inside, the place bursts with color -- and personality. Active gets graphic for ESPN Deportes launch Houston Business Journal December 22, 2003 Active Imagination Inc., a Houston-based sports marketing and creative design firm, has been selected to provide graphic design support for the kick-off event for the Spanish-language sports network, ESPN Deportes. PGA Tour tees off with new branding campaign Houston Business Journal November 4, 2003 Once a visitor gets past the fortress-like entrance to the warehouse offices of Active Imagination Inc., inside, the place bursts with color -- and personality. A Sporting Chance Persistence Paid Off For A Freelance Graphic Designer Who Started Small And Gained Big-Time Customer Houston Chronicle August 18, 2002 EARLY in his career, when Adam Nisenson was an art director at a local T-shirt company, business began to slump. As a favor to the owner, he offered to work part time and freelance on the side. To Nisenson's surprise, his boss said, "Why don't we make this your last day?" "Why don't we make this my last moment?" said Nisenson as he walked out the door. He did have some freelance experience, but his sudden independence made him nervous. "I remember telling my dad that I couldn't believe what happened," Nisenson said. " `What should I do?' " he asked him. Keep freelancing, his father said. It was good advice. Active Imagination, the design and video production firm he owns with his wife, Beryt Nisenson, has steadily grown, and it has landed some plum accounts. Houston's teams know building a brand is a vital part of the game Houston Business Journal August 9, 2002 Active Imagination Inc., a Houston-based sports marketing and creative design firm, has been selected to provide graphic design support for the kick-off event for the Spanish-language sports network, ESPN Deportes. Houston stations earn 29 Suncoast Emmys; KHOU snags 13 Houston Chronicle December 12, 2001 KHOU has won 13 statuettes to lead all stations competing at this year's Suncoast Emmy Awards. Houston stations and production houses carted home 29 Emmys in all, a local record. Houston stations rack up 20 Emmys Houston Chronicle November 23, 1999 Beryt K. Nisenson of DesignForce Associates, a local graphic design and video production company that's only a year old, received an Emmy for "Eye on the Storm," a Channel 11 special report on weather preparedness. |