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Active Imagination Wins Platinum HealthLeaders Media's Marketing Award

October 15, 2008

Houston, TX – Houston, TX, October 2008--Active Imagination, an expert healthcare marketing agency, has been recognized with a Platinum Award in the second annual HealthLeaders Media Marketing Awards. The Marketing Awards recognize and celebrate the nation’s best healthcare marketing campaigns. All entries were judged on the look and quality of the campaigns, as well as the results delivered.

 
Active Imagination received a Platinum Award in the Best Integrated Campaigns for a Small Hospital category for its work on the opening of a Houston-area freestanding emergency clinic, Emergency Health Centre. Active Imagination was responsible for developing a strategic plan of action and executing all creative elements. The campaign included direct mail, internal artwork, billboards, advertisements, Web site design and event execution.


"We are honored to receive this award from HealthLeaders Media," said Adam Nisenson, CEO.  "Our team is very proud of the strategic and creative work we completed for Emergency Health Centre, and look forward to producing more result-oriented campaigns for our healthcare clients." 


The Emergency Health Centre opening campaign began with developing the brand positioning through Active Imagination’s proprietary BrandStory process.  From there, Active Imagination developed a campaign to differentiate the Centre from other area facilities, and to make a lasting connection with the target audience. With the campaigns, Active Imagination helped Emergency Heath Centre establish itself as the area’s premier facility for convenient, reliable medical care in emergency situations. 

 

To see samples of Active Imagination’s award-winning creative work, visit the “Portfolio” section of MarketingforHealthcare.com. 

 

About Active Imagination:Since 1992, national and regional healthcare companies and organizations have turned to Active Imagination for its industry-specific branding and marketing expertise. Using the proprietary BrandStorySM process, Active Imagination helps its partners reach physician and patient audiences by launching, marketing, and repositioning their brands. Current and past clients include: US Physical Therapy, Global Healthcare Alliance, Memorial Hermann Healthcare Systems, Center for Facial Pain & Dental Sleep Medicine, Curing Children’s Cancer Fund, HealthTronics Surgical Services, Texas Children’s Cancer Center, St. Luke’s Episcopal Hospital, Sadler Clinic, University of Texas Health Science Center, University of Texas Medical School at Houston, and Winter Pediatric Therapy.