Welcome to 60 Seconds to Better Brand Storytelling, a production of
Active Imagination Healthcare and Sports Marketing. This frequent
e-communication will help you learn to tell the story of your brand
better—and we’ll aim for you to be able to digest each installment in
60 seconds or less.
Here’s an example:
Dave
Purdon, a young IT technician, arrived one morning at a client’s location
to find shattered glass, crumbled sheetrock, and office furniture destroyed
beyond identification. Overnight a truck had veered off the nearby highway,
making a direct impact on the client’s building. The server room, located
near an exterior wall, now housed a pickup truck. And while Dave would normally
have been able to rely on the client’s backups to restore his client’s
critical business information, the fire safe was stored in the same room,
and the accident left only dust where tape backups used to be stored. It
was this moment that Dave realized the value of off-site backups, and it
was the moment that the concept of Back-upLynx was born
What are you thinking right now? Are you thinking about your own backup system
(or lack thereof?) That’s what this story is designed to do. And it’s
working for IT Xpress, a Nashville-based business outsourcing company who developed
a proprietary off-site backup system. (They’re also our client, and a
sponsor of the Nashville Predators).
In the next issue, we’ll talk about WHY stories are so effective in
branding. There’s thousands of years of history behind this technique,
so why is it often such a challenge for organizations to actually implement
it and see its benefits? Until next time…
Learn More About Active Imagination
With more than 15 years of experience in strategic
healthcare marketing and sports
marketing, Active Imagination helps clients tell the story of their brand.
We are experts in helping our partners launch, promote, or reposition their
brands to better reach their intended audiences.
For Healthcare Organizations: Looking to reach a physician or patient audience,
and to make sure your message is heard? Learn more about Active Imagination’s
proven BrandStory
Process and healthcare
industry experience.
For Sponsors and Sports Teams: Take advantage of your sponsorship investment
through activation and proven branding methods. Gain fan loyalty by building
an irresistible season campaign. Learn more about Active Imagination’s methods for
sponsorship and season branding.
For Healthcare Sponsors of Sports Teams: Get MORE from your sponsorship by
learning how you can better activate your investment. Take advantage of Active
Imagination’s unique combination of healthcare marketing expertise, and
sports team insider information by making us your agency of record for your
sports sponsorships. Learn more about our Healthcare
Sports Synergy program.
Call 713-528-6100 x105 or contact
us today to get your questions answered. We’re ready to help you
reap the rewards of more effectively telling your brand story.
