Active Imagination Revamps Identity and Develops Logo

May 15, 2007

HOUSTON, TEXAS:  When the Center for Facial Pain & Dental Sleep Medicine, P.C. was looking for a new identity, they turned to Active Imagination, the award-winning healthcare marketing firm.  In addition to creating a new logo, Active Imagination also crafted a new, user-friendly website with articles and information on orofacial pain management, sleep disorders and dental sleep medicine.  

“We are so thrilled by how this website developed from a few information integration suggestions by Active imagination into what it is now – a complete educational resource for our patients,” says Erica Bunting, Marketing Director for the Center for Facial Pain & Dental Sleep Medicine, P.C. “We have received so many compliments about the welcoming yet professional look and feel of the site and it has given us the opportunity to post comments from patients about how our treatment has improved their lives.”

Active Imagination developed the logo and look of the website to coordinate with the target market of the Center, as determined by the proprietary BrandstorySM process.

“We quickly determined that clients of the Center for Facial Pain & Dental Sleep were looking for a caregiver,” said Active Imagination Principal Beryt Nisenson.  “So we integrated calming colors and verbiage that speak to the patient who is often desperate for pain relief.”

About Center for Facial Pain & Dental Sleep Medicine, P.C. (tmjtexas.com)

The Center for Facial Pain & Dental Sleep Medicine, P.C. is a patient-centered medical/dental practice that focuses on the diagnosis and treatment of Headaches/Facial Pain, Temporomandibular Disorders (TMD and TMJ) and Sleep Disorder Medicine. Located in The Woodlands, Texas, The Center for Facial Pain &Dental Sleep Medicine treats patients in greater Houston and surrounding areas.

About Active Imagination (aimagination.com)
Since 1992, national and regional healthcare companies and organizations have turned to Active Imagination for its industry-specific branding and marketing expertise. Using the proprietary BrandStorySM process, Active Imagination helps its partners reach physician and patient audiences by launching, marketing, and repositioning their brands. Current and past clients include: US Physical Therapy, Global Healthcare Alliance, Memorial Hermann Healthcare Systems, Center for Facial Pain & Dental Sleep Medicine, Curing Children’s Cancer Fund, HealthTronics Surgical Services, Texas Children’s Cancer Center, St. Luke’s Episcopal Hospital, University of Texas Health Science Center, University of Texas Medical School at Houston, and Winter Pediatric Therapy.