Active Imagination Introduces Innovative Concierge-Style Emergency Room to Houston

June 1, 2006

HOUSTON, TEXAS: Emergency Health Centre in Northwest Houston has chosen Active Imagination to introduce the free-standing physician-owned emergency facility to the city.  Active Imagination created the company’s name, logo, Web site, marketing plan and brand strategy.  The marketing strategy’s intention is to make the Centre the most desirable provider of emergency medical care in the surrounding area.

To differentiate the Centre from hospital emergency rooms, urgent care centers and “docs-in-the-box,” Active Imagination’s brand strategy identified the needs of its core demographics: discerning, upper-middle-class families who want the best medical care for themselves and their loved ones. At Emergency Health Centre, patients will find a high-end experience with valet parking, individual exam rooms, convenient online check-in and short waiting times.

“I had no idea how little I knew about my brand until Active Imagination came in. I had a general idea of who we wanted to target and what we wanted our logo to look like, but Active Imagination took it so much deeper,” says Emergency Health Centre partner Victor Miranda, M.D.  “Using their BrandStorySM process, we were able to understand every aspect of our brand, from what we should call ourselves to reach our target demographic, to what colors we should use in our logo and interior to support our overall brand message.”

Emergency Health Centre will soon be one of the most sophisticated and technologically advanced emergency departments in the city. In addition to emergency services, Emergency Health Centre will serve as a diagnostic and imaging centre, and it boasts a 64-slice CT scanner, the first scanner capable of providing clear images of the heart and its major vessels in less than five seconds.  The first Emergency Health Centre will open in September 2007, and the Centre’s physician-owners plan to expand the Centre to include three additional Houston-area branches using the established branding and marketing strategies created by Active Imagination.  

About Active Imagination (aimagination.com)
Since 1992, national and regional healthcare companies and organizations have turned to Active Imagination for its industry-specific branding and marketing expertise. Using the proprietary BrandStorySM process, Active Imagination helps its partners reach physician and patient audiences by launching, marketing, and repositioning their brands. Current and past clients include: US Physical Therapy, Global Healthcare Alliance, Memorial Hermann Healthcare Systems, Center for Facial Pain & Dental Sleep Medicine, Curing Children’s Cancer Fund, HealthTronics Surgical Services, Texas Children’s Cancer Center, St. Luke’s Episcopal Hospital, University of Texas Health Science Center, University of Texas Medical School at Houston, and Winter Pediatric Therapy.