Skip navigation


Where did the name Active Imagination come from?

“Active Imagination” is a term used by psychologist Carl Jung to describe a process in which the conscious self communicates with the unconscious through symbols, imagery and storytelling. With his imagination as a guide, a person using Jung’s Active Imagination technique uses symbols for his thoughts, desires and fears to craft a story that helps him achieve a clearer vision of where he currently is and where he wants to be.


We chose the name Active Imagination because we, like Jung, believe that symbols and stories can help communicate ideas and truths clearly, both internally (to ourselves) and externally (to others). We use the power of Active Imagination to bring your ideas and your organization’s story to life for the consumer.