A.I. Designed Discovery Green Web Site Launched

The Houston Downtown Park Conservancy and Active Imagination Inc. have teamed up to launch the interactive Web site for Houston’s new Discovery Green Park.  Schipul – The Web Marketing Company’s Tendenci Membership Management Software was honored to have been chosen as the driving force behind the Discovery Green Web site (www.discoverygreen.com).

Discovery Green is located near the George R. Brown Convention Center and will be home to a one-acre pond, fountain, jogging trail, outdoor amphitheater, playground, putting green, WiFi accessible public spaces and two restaurants.  The park’s Web site is designed to promote the many features of this urban park and encourage participation in this new recreational space.         

Adam Nisenson, principal and creative director of Active Imagination Inc., served as the branding and graphics force behind the Discovery Green project.  “There are a lot of parks out there,” Nisenson said.  “How do we differentiate ourself?  This park is going to be more of a destination, not just a place with trees and some paths.”  

To connect the city of Houston to this new park space, Nisenson went directly to the public for branding inspiration – holding a naming contest that received over 6200 entries and asking for feedback on park features.

“We want this park to be green and natural, but we’re about creating a place where Houstonians can come and gather and have a great time,” Guy Hagstette, the conservancy’s park director, said.  The Discovery Green Park’s Web site reflects this idea of community involvement by providing event calendars and e-newsletter subscriptions to keep the public up-to-date on park activities.

Using Tendenci’s content management system, Houston Downtown Park Conservancy members can easily maintain and update the site with timely information and event listings.  New pages and articles can be added with a click of the mouse and the site navigation can be updated on the fly to reflect these changes.

Online donations are also accepted on the site to help maintain the park space through memorials and honorariums, such as pavers, benches or trees.  Park volunteers can find and register for volunteer opportunities and even purchase Discovery Green merchandise through the new Web site.      

The new downtown Houston urban park was formally named on October 17th, 2006 in a ceremony led by Mayor Bill White and Houston Downtown Park Conservancy leaders.  Construction completion of the 12-acre park is anticipated for early 2008, with parts of the park ready and open to the public in Fall 2007.