Our Story

A New Player

With the addition of the Emmy award-winning talent and storytelling expertise of Beryt Nisenson to the team in 1998, Active Imagination was poised to provide professional video and broadcast television services to its healthcare clients.

Under her guidance, Active Imagination began helping hospital institutions promote their major service areas through the non-traditional advertising venue of long-format, documentary-style television; producing video news releases on behalf of various physician groups; and creating a time and money-saving interactive training program on CD for a medical equipment company. Active Imagination’s video services now include patient education videos, elective procedure marketing tools on the web and DVD, soft-sell fundraising videos and employee communication videos for healthcare institutions of all sizes.

Beryt uses the storytelling expertise that is showcased in her award-winning video productions to help clients develop their overall brand story. By combining her strategic vision, her passion for healthcare and her ability to communicate the client’s story to the target market, she helps to create brand value and increase consumer awareness and trust for Active Imagination’s clients in the healthcare industry.