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Our Story



Founded in 1992, Active Imagination is the strategic marketing and branding firm that helps healthcare organizations build customer loyalty, generate employee confidence and increase market share by telling their brand story in a way that captivates their audience.


Active Imagination's first major healthcare endeavor was designing collateral and providing consulting services for a physical therapy group. During a decade of exponential growth, that firm transformed into a large management conglomerate. Today, U.S. Physical Therapy – a publicly held company that now operates more than 250 outpatient physical and occupational therapy clinics nationwide – is still Active Imagination's client.


Active Imagination’s early focus continued to be almost entirely medical, branching out to the emerging field of ophthalmic surgery and working with physicians and physician groups to develop their elective procedure practices. The company’s reputation grew; soon an independent physician association hired Active Imagination to plan and design collateral materials for recruiting new doctors, and more healthcare clients followed.

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