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Healthcare / Sports SynergyHealthcare / Sports Synergy Helping healthcare institutions score big with sports sponsorships and marketing.
What is Active Imagination’s Healthcare / Sports Synergy? Why is Healthcare / Sports Synergy important? How does Healthcare / Sports Synergy work? Why is Healthcare / Sports Synergy superior to traditional sports sponsorship activation?
What is Active Imagination’s Healthcare / Sports Synergy? Both sports teams and their healthcare sponsors have a story, and when these two narratives combine, the product can be spectacular – if the planning and blending of the narratives are artfully crafted and strategically designed.
That’s Active Imagination’s Healthcare / Sports Synergy – when the experts at Active Imagination act as interpreters, translating your company’s message into the language of sports in order to make it appealing and understandable to the sports fan. This makes your story relevant and interesting to the fan, who is also a healthcare consumer, while building brand value and consumer trust.
More than just putting a sign in the concourse or a logo on your website, Healthcare / Sports Synergy embodies a carefully formulated strategic plan to communicate your healthcare organization’s message clearly and effectively to your target audience through the medium of sports.
Why is Healthcare / Sports Synergy important?
North American companies spend over $10 billion annually on sports sponsorships because they are a highly effective method of reaching audiences. With so much money invested in sports marketing and so many companies sponsoring sports, the challenge is to differentiate your organization’s sponsorship by communicating your message in such a way that consumers can relate to your brand. Active Imagination's Healthcare / Sports Synergy makes this relationship between your brand and customers happen, enabling your healthcare organization to maximize the return on investment in sports sponsorship.
How does Healthcare / Sports Synergy work? Sports venues and sports teams are some of the most familiar brands in American culture. Sports entities such as the New York Yankees, the PGA Tour and the Houston Texans are almost universally recognized, and they are among the strongest brands in the modern marketplace (and all of the aforementioned brands are past or present Active Imagination clients).
Our Healthcare / Sports Synergy uses the value of sports brands and the strong identification that consumers feel with them to build your healthcare organization’s brand. The process itself is simple:
More important than developing an effective sponsorship strategy is developing an effective sponsorship strategy that fits your brand. If you don’t see the ways the strategy can help your business, then it won’t work. That’s why you are involved in every step of the Healthcare / Sports Synergy process, from defining your message to deciding when, where and how that message will be delivered.
This process is what sets Active Imagination apart. We help you communicate your brand message with the precision and industry knowledge of a healthcare marketing firm while using the capacity of a sports marketing firm and the emotional power of sports to appeal to your target audience.
Why is Healthcare / Sports Synergy superior to traditional sports sponsorship activation? If you’ve read this far, you’ve probably already figured this one out. Think of your favorite sports team. Now try to remember all the companies that sponsor that team. You probably remembered three or four names out of a roster of dozens of sponsors. What sets the memorable ones apart from the ones you couldn’t recall?
Therein lies the value of Healthcare / Sports Synergy. Active Imagination knows how to bring your sports sponsorship to a level above the rest. We use our marketing and storytelling expertise in healthcare and sports to make an impression on the fans and build brand awareness, brand value and brand trust in the crowded and cluttered, but very lucrative, world of sports marketing.
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