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Why specialize in healthcare marketing?

Specializing in healthcare marketing allows us a degree of familiarity with the healthcare industry that general marketing firms don’t have. Our specific knowledge of the healthcare industry gives us the ability to tell our clients’ stories clearly and in a compelling way. It also allows us to provide our clients with relevant, effective marketing and branding strategies, designs and collateral.


Most marketing agencies are like a Swiss Army Knife: they have a lot of tools at their disposal, but they lack the effectiveness of a single-purpose tool. Active Imagination is like a saw or a drill: we’re designed to do one thing and do it extremely well.